01What Pumeli Catalog Is and How It Works

Pumeli Catalog is a free feature inside Google's AI marketing tool, Pumeli, that reads your entire product inventory from a URL and generates branded marketing assets for every product in one batch. Instead of building campaigns one product at a time, you paste a link to your product page or store inventory, and Pumeli processes the whole catalog at once.

It uses your business DNA—a profile Pumeli builds from your website's colors, fonts, tone, and images—to keep output consistent across all products. In minutes, you get product shots, ad creatives, and social media posts for your entire range. During beta, it's completely free, no credit card required.

02Key Features of Pumeli Catalog

Pumeli Catalog brings several features that save time for online sellers. Here are the main ones:

  • Batch generation: Handles your whole product list in one go, not one at a time.
  • Brand consistency: Uses your business DNA to match colors, fonts, and tone automatically.
  • Multiple asset types: Generates product shots, ad creatives, and social media posts for each product.
  • Integration with Photoshoot: Turns phone photos into studio-grade product shots with clean backgrounds and professional lighting.
  • Integration with Animate: Converts static assets into branded animated videos for Reels and TikTok in one click.
  • Free during beta: No cost, no credit card, no usage cap, no waitlist.

Since launching in October 2025, Pumeli added Animate in January 2026, Photoshoot in February 2026, expanded to 170 countries in March 2026, and now Catalog in May 2026.

03How to Set Up Pumeli Catalog

Setting up Pumeli Catalog takes a few simple steps. Start with your business DNA, because it affects everything that follows.

  1. Clean up your website first. Make sure colors, fonts, and written content are consistent, because Pumeli reads your site.
  2. Go to labs.google.com/pumeli and sign in with your Google account.
  3. Paste your website URL and let Pumeli build your business DNA profile. Review it—you can edit colors, tone, and fonts manually if needed.
  4. Go to the Catalog tab and paste your product list URL. Let Pumeli ingest your inventory.
  5. Write a specific prompt, like: "Create a social campaign for each product in this catalog. Tone: warm and premium. Platforms: Instagram and Facebook."
  6. While Catalog runs, use Photoshoot on your product images. Photograph products on any plain surface, choose a template (Studio, Floating, or In Use), and download results.
  7. Use Animate on your best Catalog assets to create videos. Then download all assets and post them yourself.

Spend about five minutes on your business DNA; it makes the output much better.

04Using Pumeli Catalog with Real Examples

Here's a practical example from the episode. You run a skincare brand with 12 products. You paste your product page URL into Catalog.

Pumeli reads all 12 products at once. Your prompt: "Create a launch campaign for our full spring skincare range. Highlight ingredients and skin benefits.

Tone: clean, clinical, premium."

Pumeli comes back with branded campaign assets across all 12 products. Then you run the hero shots through Photoshoot to improve quality, and animate the best ones with Animate. You download everything and post.

The whole process—from paste to complete campaign—takes under an hour, and it's free.

This replaces what used to require a designer, a photographer, a copywriter, and a week of back-and-forth. The key is being specific in your prompt. The more context you give (tone, platforms, product details), the better the output.

You can use Catalog for weekly drops with 15 new items just as easily.

05Results and Comparisons Shown in the Episode

In the episode, Julian compares Pumeli to Canva Pro. Canva Pro costs $120 to $180 a year and requires manual setup: upload your logo, set hex codes, pick colors yourself. Pumeli reads your website automatically and is completely free.

Canva has more templates, direct publishing, and design precision. But Canva doesn't read your brand from your website, doesn't do product photography, doesn't animate content, and doesn't batch campaigns across your catalog. For product-based businesses without a design team, Pumeli with Catalog is a better starting point.

Pumeli has also seen big traction: Photoshoot hit 23 million views on X within days of its February 2026 launch. The tool generates platform-ready content for Instagram, Facebook, LinkedIn, YouTube, Google Ads, and email. Output quality improved significantly after the February 2026 update, but some inconsistency remains.

06Tips, Limits, and Mistakes to Avoid

Pumeli Catalog is powerful, but it has limits you should know. Here are tips and warnings from the episode:

  • Don't skip your business DNA. A messy website leads to messy output. Fix fonts, colors, and tone first.
  • Be specific in your prompts. Vague prompts give weaker results. Include tone, platforms, and product details.
  • Output can be inconsistent. Some generations may look template-influenced, especially if your DNA isn't clean. The February update helped but didn't fix everything.
  • English only right now. If your market isn't English-speaking, you'll have to wait.
  • No direct publishing. Pumeli doesn't schedule or post; you download and use a tool like Buffer.
  • Catalog has rough edges. Unusual inventory page structures or very minimal product descriptions give it less to work with. Cleaner pages yield better results.

Remember, these are beta limitations, and Google is shipping updates fast.

07Who Should Use Pumeli Catalog and Why

Pumeli Catalog is for anyone selling products online—jewelry shops, clothing brands, food brands, skincare lines, and more. If you're manually building campaigns one product at a time, this saves hours and gives you a full marketing team for free.

It matters because it solves the scale problem: generating great content for one product is easy, but doing it for your whole store is hard. Catalog automates that, letting you focus on growing your business. Even without design skills, you get brand-consistent assets across all products.

Google is moving fast—launching features every month and expanding to 170 countries. Soon, Pumeli may even build full websites, putting it against Wix and Squarespace. If you sell online, trying Catalog now is a no-risk move.

08Future Plans for Pumeli Beyond Catalog

Google is testing a feature called Websites inside Pumeli. It's still early, but the direction is clear: Pumeli could soon generate full landing pages and marketing sites, with hosting possibly handled by Google. That would make Pumeli a complete marketing stack.

It would read your brand, build campaigns, run your catalog, create photography, animate content, and build your website—all in one place, all free. That puts Google directly against Wix, Squarespace, and other website builders.

Google I/O is on May 19th and 20th, just two weeks away from this episode. Websites looks like a strong candidate for the stage. Keep an eye on that announcement.

The pace of updates is aggressive, and it shows no signs of slowing down.