What Hermes Agent Backlink Building Is and How It Works
Hermes Agent backlink building is a way to use the AI agent Hermes to automate the whole process of getting backlinks for your website. Instead of you finding sites, writing emails, sending them, and following up, Hermes does it all for you. You just give it a few simple instructions, and it runs on its own, day after day.
Here is the core idea: you give Hermes its own email inbox. Once it has that inbox, it can read emails, sort them, figure out what matters, write replies, and send outreach for you. That last part is key for link building because link building is really just cold email but personalized. Hermes finds a good site, writes a friendly email, asks for a link, and if they don't reply, it follows up. That's the whole game, and it's the kind of repeat work an AI agent is great at.
Key Features of the Hermes Agent Link Building System
This system has several features that make it powerful for link building. First, Hermes can find target sites for you. You can either give it a list of blogs or a spreadsheet, or you can just ask it to go find sites that write about your topic. For example, if you want links from AI and business blogs, you tell Hermes to find sites that write about AI tools and would likely link to a free guide.
- Automated outreach: Hermes writes and sends personalized cold emails asking for backlinks.
- Automated follow-ups: If sites don't reply, Hermes sends follow-up emails automatically.
- Scheduled tasks: You can schedule Hermes to run daily, so it keeps working without you.
- Self-writing inbox: Hermes reads, sorts, and handles emails around the clock, so you wake up to an inbox that's already been processed.
- Draft gate: By default, Hermes drafts emails first and waits for your approval before sending anything.
- Memory system: Connected to tools like Obsidian, Hermes remembers your business and writes in your voice.
How to Set Up Hermes Agent for Backlink Building
Setting up Hermes for backlink building is simple. Julian Goldie explains that there are really just three things you need to do. Here is the step-by-step process he shows:
- Tell Hermes what page you want backlinks to. Keep it simple. Say "My page is a free, genuinely useful guide," and paste in the link. For example, if you run a community, point Hermes at your free guide and say "Get me backlinks to this."
- Give it a list of sites to reach out to. You can drop in a few blog names or a spreadsheet. Or you can ask Hermes to find them for you: "Go find sites that write about AI tools and would happily link to a free guide."
- Put it on a schedule. Tell Hermes to run every day, and it will keep going automatically.
That's the setup: tell it the page, give it the sites, set the schedule. Once you do that, you can give Hermes a simple command like "Here's my website. Here's the page I want backlinks to. Reach out to five relevant websites per day asking for a backlink. Keep the email short and direct. Make sure they're realistic sites that would actually link to us. Schedule it as a daily task and follow up with them too."
Using the Self-Writing Inbox: The Five Layers
The heart of this system is what Julian calls the self-writing inbox. It has five layers that make the inbox run itself. Here’s how each layer works:
- Layer 1: A dedicated inbox. You don’t give Hermes your personal email. You set up a separate one just for the agent. This keeps your real inbox private.
- Layer 2: Connect it to Hermes. You grab a Google service account, get the details, and plug them into Hermes. You can even just say "Set up this email address with my Google service account details," and Hermes will connect it for you, asking for more info if needed.
- Layer 3: It becomes a skill. Once wired in, you can talk to it. Say "What's in my inbox?" and it tells you. Say "Send those outreach emails," and it does.
- Layer 4: The draft game. Hermes drafts the email first—it does not send anything yet. You read it, you approve it. Only then does it go out. This keeps you in control of every word.
- Layer 5: The 24/7 clock. Once wired up, it doesn’t clock off. It reads, sorts, and handles email around the clock. You wake up to an inbox that’s already been handled.
In the episode, Julian shows that when he set this up, Hermes came back and laid out the whole outreach campaign, listed target websites, and said it would send the first batch that day and run daily after that—all from one short command.
Results and Comparison: Old Way vs. New Way
Julian explains why this is such a big deal by comparing the old way of link building with the new way using Hermes. The old way, which he knows well from years of building backlinks, involved spending two to three hours a day in your inbox. You’d open every message, copy replies out to a chat tool, paste them back, fix formatting, and send by hand. You’d lose track of threads and re-explain your business every time because the tool had no memory.
The new way with Hermes is more like five to ten minutes a day. The agent reads your inbox and tells you what’s important. You can ask it to send emails, schedule campaigns, or draft replies. It writes in your voice because it has a memory system plugged in (Julian uses Obsidian connected to his agent OS). So you go from two or three hours of grinding to ten minutes of review.
The schedule part makes it truly hands-off. You set it once, and it runs daily: morning triage, daily outreach, follow-ups, overnight work. You can even ask "What did this person send me last week?" and it pulls up the record. The draft gate lets you quality-check everything before it goes out, or you can trust it and let it send on its own.
Tips, Limits, and Mistakes to Avoid
Julian addresses common worries and gives practical safety tips. Here are the key points to remember to avoid mistakes:
- Never give Hermes your personal inbox. Always set up a separate email just for the agent.
- Use draft mode until you trust it. By default, nothing sends without your approval. This is the draft gate. You can flip the switch to let it send on its own only after you earn that trust.
- If you’re not comfortable, you don’t have to do it. This is just what works for Julian.
- Don’t worry about being technical. The agent OS puts everything in one place, so you’re not jumping between 10 tools.
- Don’t fear embarrassing sends. The draft gate prevents that. Hermes treats email as something to read first, not blast.
These tips ensure you stay in control and avoid the common pitfalls of AI email automation.
Who It’s For and Why It Matters for Your Business
This Hermes setup works for any business that uses email. Agencies use it. Online stores use it. Coaches use it. Software companies use it. Marketers use it. The agent doesn’t care what your business is—it just handles the inbox. So whether you’re building links for a store, a coaching site, or a community like the AI Profit Boardroom, the system works the same way.
Why does this matter? Because backlinks move your rankings. Rankings bring traffic, and traffic brings more people through your door. The only thing standing in the way was the time it took. Hermes takes that time off your plate. Julian says that for link building, your outreach agent isn’t working alone—it knows your content, your past replies, and which sites you’ve already contacted. It gets smarter the more you use it.
For example, if you wanted to grow a community’s traffic, you’d point Hermes at your best free guide and have it reach out to 10 AI blogs a day asking for a link, then follow up with those who didn’t reply. That used to take a full-time person. Now it runs while you focus on other things.
How to Get Started with the Hermes Link Building System
If you want to implement this system, Julian offers two paths. First, if you want a custom plan for your own website, you can book a free SEO strategy session with his team at goldie.agency. In a one-on-one call, they look at your site, figure out which backlinks you actually need, and hand you a custom game plan—no guessing.
Second, if you want the whole Hermes link building setup done for you, it’s available inside the AI Profit Boardroom. You get the actual zip file ready to install, which includes the exact agent OS setup shown in the episode. You also get four coaching calls every week, a 30-day roadmap for building your link building agent step by step, and a prompt library with outreach emails that get replies. Members are running this exact system right now and help each other daily.
To access either, use the link in the comments and description or go to goldie.agency or aiprofitboardroom.com.
