01What the New Google Pimeli Updates Are and How They Work
The new Google Pimeli updates let you build your entire brand, website, and marketing with AI. Pimeli is a free tool from Google Labs. It learns your brand by looking at your website, photos, and documents.
Google calls this your business DNA. Then it creates new content that matches your brand's look and feel.
You feed Pimeli your brand info. It studies your colors, fonts, and tone of voice. After that, it can make new posts, pages, and ads that look and sound like you.
No more random AI output that doesn't match your brand. Everything stays consistent.
02Three Big New Features in the Updated Pimeli
The first new feature is the Pimeli Agent. It acts like an AI brand strategist. You chat with it or give it your website.
It picks your colors, fonts, and tone of voice. It also plans your campaigns and tells you what posts to make.
The second feature is the AI website generator. Pimeli builds a full, real website from your idea. It creates the layout, picks images, writes copy, and uses your brand colors and fonts.
No templates or drag-and-drop needed.
The third feature is brand books. Pimeli creates a style guide for your business in about one minute. It picks fonts, builds a color palette, and explains your visual style.
You can hand it to your team so everything stays consistent.
- Pimeli Agent: chat-based brand strategist
- AI website generator: builds live websites from prompts
- Brand books: instant style guides
03How to Set Up Pimeli: Step by Step
- Go to Google Labs and open Pimeli. It's free to use right now.
- Upload your brand materials: your website URL, photos, and any documents that show your brand style.
- Let Pimeli scan your inputs. It studies your colors, fonts, images, and tone of voice.
- Open the Pimeli Agent feature. Start a chat and describe your business or goal.
- Review the brand DNA that Pimeli creates. It will show your brand's look and sound.
- Generate your first output: try a brand book, a website landing page, or a campaign plan.
04How to Use Pimeli: Real Examples from the Episode
Julian showed how to use Pimeli Agent for the AI Profit Boardroom. He opened the agent and said, "I run a community that helps people scale their business with AI automation. Build me a campaign." In about 60 seconds, Pimeli pulled up his brand colors, wrote three ad ideas, planned 30 days of content, and gave hooks for YouTube videos.
For a new landing page, Julian told Pimeli, "Build me a landing page that shows how AI automation can grow a business. Show benefits of joining the community. Make it convert." Pimeli built a complete page with sections, buttons, and copy that matched his brand.
To create a brand book, Julian generated one for the AI Profit Boardroom. The brand book included fonts, color palette, look and feel, and visual style. He planned to share it with his team so all content matched.
05Results and Comparisons from the Episode
Julian compared Pimeli to older tools. Before Pimeli, you needed Canva for design, Wix or Squarespace for websites, and a designer for a brand guide. Now Google wants you to use one tool for everything.
Pimeli does all of it.
He said Pimeli can build a brand in an hour, a website in five minutes, and run campaigns without hiring anyone. The AI gets you 80% of the way there. The last 20% is your review and edits.
He called this a huge shift: websites are becoming prompts. You don't build them anymore—you ask for them, and the AI builds them in seconds.
06Tips, Limits and Mistakes to Avoid with Pimeli
Pimeli is still new and in Google Labs. Expect some bugs and features that aren't fully polished. That's normal for early tools.
The AI is only as good as what you give it. If your brand info is weak, your outputs will be weak. Upload good photos and provide your real website.
Better inputs lead to better results.
Don't publish whatever the AI gives you without reviewing it. Always check the copy, design, and feel. AI gets you 80% there.
The last 20% is your taste, voice, and judgment. Edit before you go live.
07Who Pimeli Is For and Why It Matters
Pimeli is made for small business owners, creators, and marketers. If you're launching a brand or running a business alone, Pimeli gives you superpowers. You can do work that used to need a team.
This matters because Google is trying to be the operating system for AI businesses. Pimeli isn't just one app in your stack—it wants to be the whole stack. For creators and small businesses, that means you can launch a brand in an hour, spin up a website in five minutes, and run campaigns without hiring anyone.
The stuff that needed a team now only needs you.
08Why You Should Try Pimeli Now
Julian recommended trying Pimeli for fun. Play with the agent, generate a brand book, and spin up a website. You'll be shocked by how fast it works.
Pimeli is free right now during Google Labs.
If you want deeper learning on growing your business with AI, Julian mentioned the AI Profit Boardroom and the AI Success Lab community of 38,000 members. Those resources show exact prompts, tools, and workflows. But the first step is to open Pimeli and test it yourself.
