01What Claude Co-Work Is and How It Works

Claude Co-Work is a new Anthropic update that lets your AI follow you everywhere you go. It works inside Chrome and turns the old side panel into a full co-work session. Your work is tied to your Claude account, not stuck in your browser.

So you can start a task in Chrome, close it, pick it back up on your phone, then finish on your desktop.

Before this update, Claude in Chrome was just a side panel. It could read a page, click things, and type, but the session lived only in the browser. Now, with Claude Co-Work, that session moves with you.

It remembers everything you’ve been doing. This matters for SEO work because research, writing, and link building happen over days, not minutes. You don’t have to start from scratch every time you switch devices.

02Three Big Things the Update Gives You

Anthropic announced this fix on August 12th, 2026. Here are the three big things it gives you:

  • Actual Claude history – You can research in Chrome, keep going on desktop, check it on your phone, then come back to finish. Nothing gets lost.
  • Skills that come with you – Skills are little workflows you build inside Claude. Now they work right inside the browser too.
  • Connectors that come with you – Connectors let Claude pull in data from Google Drive, Slack, Notion, and GitHub. That works in the browser as well.

With these, Claude can look at a web page, use a skill you built, pull data from a connected tool, and get real work done. Not just chat, but real work. This is where SEO people win big because the whole research process stays in one place.

03How to Set Up Claude Co-Work in Chrome

To use the Chrome side of this update, you need a few things. Follow these steps:

  1. Get Google Chrome on your computer.
  2. Make sure you have a Claude account.
  3. Install the Claude in Chrome extension.
  4. Check that your plan supports it. Right now, it’s available for Macs and team plans. Pro users are getting it soon, rolling out over the next few weeks.
  5. Open Claude in Chrome and start a co-work session.

The extension isn’t built for mobile browsers yet, but you can still reach your session through the Claude mobile app. So even if you’re on your phone, you can continue the same session.

04How to Use Claude Co-Work for SEO Tasks

Here are three ways you can use Claude Co-Work for SEO work, based on examples from the episode.

First, for content research. In the morning, you open Chrome and tell Claude to research the top questions people ask about AI automation for small businesses and find content gaps your competitors are missing. Claude starts digging through pages right there in the browser.

You close your laptop and leave. Later, on your phone, you open Claude and ask, “What are the three biggest content gaps you found?” Claude tells you based on the research it already did. When you get back to your desk, you say, “Turn this into an outline for a landing page.” Claude already has the context, so it keeps building.

Second, for link building. Claude pulls pages, checks them, and starts a list. You switch to your phone and ask, “Which of these sites look the easiest to reach out to?” Claude keeps going using the same research.

Third, for competitor analysis. Claude reads through competitor pages in Chrome. Later, from your desktop, you ask, “Now write a content outline that covers everything those pages missed.” It already knows what it found.

05Results and Comparisons Shown in the Episode

The episode compares the new update to the old way. Before, Claude in Chrome was just a side panel. The session lived in the browser and stayed there.

Now, the side panel turns into a full co-work session. Your work is tied to your account, so you can start in Chrome, continue on desktop, check on your phone, and finish back on desktop. No more starting over.

The episode also shows a real problem this solves. SEO work often gets lost between devices. You research keywords on your laptop, think of a headline on your phone, but forget it by the time you sit down.

You start writing on desktop, but want to double-check a stat on your phone, and now you have two different chats with no connection. This update is Anthropic’s answer to that. One session, every device, nothing forgotten.

06Tips, Limits, and Mistakes to Avoid

The one big warning is about prompt injection. Because Claude can now click, type, and interact with websites on your behalf, a webpage can contain hidden instructions that aren’t meant for you. They’re meant to trick the AI.

A bad page could try to tell Claude to ignore what you asked and do something else instead. Anthropic has tested against this, but you should still be careful.

Don’t treat every single webpage as safe just because Claude is browsing it. Keep an eye on what it’s doing, especially if it’s interacting with pages you don’t fully trust. That’s the main mistake to avoid.

Also, the extension isn’t built for mobile browsers yet, so don’t expect it to work on your phone’s browser. Use the mobile app instead.

07Who It’s For and Why It Matters

This update is for anyone doing SEO content, research, or link building. Julian says it changes how you work. Old AI tools live in one place, so work gets lost when you switch devices.

That wastes time, and time is the one thing you can’t get back when you’re trying to grow something like the AI Profit Boardroom.

This matters because AI is moving from a chatbot you open and close to a workspace that follows you. Your laptop, phone, and desktop become different doors into the same room. That room remembers everything you’ve been working on.

For SEO work, which is a process across days, this fits how work really happens.